KillTheCup.com and The San Diego Coffee Network have paired up to bring San Diego its first ever Kill the Cup campaign! Kill the Cup San Diego is a 10-day, county-wide contest that inspires coffee drinkers to reduce waste by posting photos of their reusable coffee cups via a mobile app.
The campaign, which will run May 1-10, is a friendly competition that encourages customers to upload "coffee selfies" with a reusable cup. Each photo will serve as one entry into a prize raffle where contestants are eligible for $25 gift cards from San Diego coffee shops. Customers can also “check-in” to participating coffee shops to receive additional raffle entries. Participants will be encouraged to share their photos on social media using #KilltheCupSD.
“We look forward to the impact and awareness we will be able to create with Kill the Cup San Diego,” said Drew Beal, CEO of Kill the Cup.
The International Coffee Organization recently reported that coffee consumption is expected to increase 25 percent in the next five years. “We must reduce our reliance on single-use disposables,” said Beal. “And that’s what we’re working on at Kill the Cup.”
Previous campaigns by KillTheCup.com, which have focused on college campuses, have resulted in higher percentages of drinks being served in reusable cups. In addition to the waste reduction benefits, participating coffee shops have seen 10 percent higher revenues compared to baseline periods.
For additional information, visit: killthecup.com/sandiego.
KillTheCup.com is a project of Social Ventures for Sustainability, a 501(c)(3) nonprofit that partners with campuses and communities to encourage environmentally responsible consumer behavior. KillTheCup.com’s campaigns offer prizes and rewards to consumers for behaving in ways that will save them money, reduce waste, and improve sponsoring organizations’ bottom lines.
Its inaugural University Challenge launched at eight top universities across the country in the fall of 2014. During the 20-day campaign, 1,260 students uploaded more than 2,200 photos to KillTheCup.com. The percentage of coffees sold in reusable containers rose by 65.4 percent. The campaign saved an estimated 15,440 cups, equivalent to 244 pounds of landfill waste, 3,860 gallons of water and 1.93 tons of CO2 emissions associated with the manufacturing process.