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la marzocco

Why Don't You?

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Why Don't You?

 Model: Amanda Süter. Photographed by Julie Rings at Coffee and Tea Collective East Village. Assistance by Jose Lopez and Laura Sanchez. Concept and Direction by Pablo Lara. All Clothing Provided by: Butch Wax Vintage

This is the age of third-wave coffee. A time of clean, functional and minimal aesthetics. As the industry strives for that Copenhagen look, our creative team decided to add a little pizzazz to the mix. Inspired by the legendary fashion editor Diana Vreeland and her outrageous Harper's Bazaar column "Why Don't You?"  this piece features extravagant coffee advice. Our muse, Amanda Süter of Butch Wax Vintage, becomes an elegant yet playful coffee dame in the stunning Coffee and Tea Collective East Village

Photo by  Julie Rings . 

Photo by Julie Rings

Photo by  Julie Rings .

Photo by Julie Rings.

Photo by  Julie Rings .

Photo by Julie Rings.

Photo by  Julie Rings .

Photo by Julie Rings.

Photo by  Julie Rings .

Photo by Julie Rings.

Photo by  Julie Rings .

Photo by Julie Rings.

The Team:

From left to right: Jose Lopez, Pablo Lara, Amanda Süter, Julie Rings and Laura Sanchez. 

From left to right: Jose Lopez, Pablo Lara, Amanda Süter, Julie Rings and Laura Sanchez. 

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San Diego Unites Again: Thursday Night Throwdown at James Coffee

Written by Pablo Lara, SDCN Assistant Editor | Photos by Jared Armijo-Wardle

By 7 pm the San Diego winter had obscured the sky, but the magnetic power of coffee attracted the multitude to James Coffee Co illuminating the young night.  With the New Year comes a new season of TNT’s, making this the third organized by the San Diego Coffee Network. A quick glance inside the event and one could easily tell that our community is unified and talent is emerging. An outstanding 61 Baristas entered the competition, making for a prolonged but certainly fun night. 

The Night's Bracket Consisting of 61 Participants!

The Night's Bracket Consisting of 61 Participants!

 

The chic neighborhood of Little Italy houses a peculiar warehouse, one that’s quickly becoming San Diego’s ultimate man cave. We are talking about James Coffee, a handsome space consisting of white walls, dark steel, industrial ceilings and dark wood details.  The newly re-vamped location proved to be a provocative enclosure for our industry gathering.

James Coffee's Façade, With it's Signature Owl Welcoming the Crowd.

James Coffee's Façade, With it's Signature Owl Welcoming the Crowd.

 

David Kennedy, Founder of James Coffee with his Brother and Father, decided to relocate the production facility to the warehouse where his coffee bar was located. Roasting and packaging are now visible and the coffee bar welcomes people as they arrive. The space is impressive, now offering a rich selection of business, all exuding aesthetic and trend. Grab a pour over and shop over at Ajax Shoppe, Turquoise, Specks and the coming soon Homesteez and Urban Shave.

David Kennedy (Wearing Baseball Cap), Co-owner of James Coffee. Dylan Barista at James Coffee.

David Kennedy (Wearing Baseball Cap), Co-owner of James Coffee. Dylan Barista at James Coffee.

Judging the pours were Sheridan Owings, Trader for InterAmerican Coffee; Rigo Hernandez, Sales Manager for Cafe Virtuoso and Shad Baiz, owner of Solutions Espresso Service. And by now this group has become familiar with the style of each returning competitor, especially of those who’s noteworthy pours have graced the judge’s table.

From left to right: Rigo Hernandez, Sheridan Owings and Shad Baiz. 

From left to right: Rigo Hernandez, Sheridan Owings and Shad Baiz. 

Let’s talk Brew Bar! Deligthing our palates for the night was an outstanding selection of pour-overs and cold-brews from Bird Rock Coffee Roasters, Swell Café and James Coffee.  Mark from Bird Rock brewed an earthy and sweet Tano Batak and a refreshing cold-brew made with their Panama La Esmeralda Leon Geisha, natural processed with hints of peach and jasmine. Sarah from James Coffee brewed a Kenya AA Plus Nguvu, with notes of sweet molasses, complex acidity and clove aromatics. Mari from Swell Café brewed a washed Custapec Chiapas, a sweet brew with hints of citrus and bakers chocolate. A stop at the Brew Bar can lead to great conversations, allowing you to learn about these local roasters. 

Jacob of Bird Rock Coffee Roasters and James Coffee's Linea  La Marzocco .

Jacob of Bird Rock Coffee Roasters and James Coffee's Linea La Marzocco.

The battle started with the heart pours, a simple yet underestimated pour. In this round we saw 61 different hearts, each shedding light on the particular styles of each participant. The winning hearts had even contrast and elaborated ripples, even the most similar pours were differentiated by the slightest embellishment. 

It was time for the rosettas to take the stage. James Coffee’s espresso machine, a Linea by La Marzocco, became more familiar for the remaining latte artists. They were able to achieve detailed rosettas that harmonized with the simple yet sexy notNeutral black handless cups used at James Coffee.  

 

All the teams and individuals that attended the event enriched the community. We were delighted to have in our crowd the team from Augie's Coffee Roasters, Joshua Bonner of Ladies and Gentlemen, Swell Cafe, the peeps from Dark Horse Coffee Roasters, the lovely ladies from Café Virtuoso, talented baristas from Caffe Calabria, the smiling faces of the Café Moto team, Lofty Coffee, baristas from Muir Woods Café, Peets, Young Hickory, the charming gals of InterAmerican, Bird Rock Coffee Roasters, Coffee and Tea Collective and new establishments such as Heartwork Coffee Bar and Bean Bar. From Tijuana we had participants from the new Electric Coffee Roasters, the newly expanded Dinastia 12 and longtime supporters from Das Cortez.

The tulip round brought certain intensity to the game. Crafting contrasting and even layers under pressure commands focus. Excelling in this category and making it to the top eight were Austin of Augie's, James of ChocXO, Jacob of Bird Rock, Marco of Elixir, Max, Jonathan of Calabria, Savannah of Virtuoso and Mike of Lofty.  

The Elite Eight, coined by Matthew Barahura, SDCN Founder and SDTNT M.C., would now be asked to demonstrate their free pour ability. For this round Jacob made a five-layered tulip and a six-layered tulip, saving him a spot in the top four. Austin poured three four-layered tulips, all with perfect hearts at their cusp. Jonathan crafted two rosettas and a three-layered tulip in a shot glass that unfortunately spilled.  Max created a beautiful swan, reminiscent of a paisley. Jacob eliminated Marco’s five-layered tulip and Jonathan knocked out Savannah’s intricate heart pour.

 

In the end, Jacob of Bird Rock and Max found themselves in a dual for first. With the Final Countdown playing in the background and much concentration, both opponents enchanted the crowd with two elegant pours. Jacob made a perfectly structured seven-layered tulip and Max created a whimsical ribboned heart. In the final "Three-two-one!" call by the evening's M.C., Jacob White of Bird Rock Coffee Roasters took first place!

 

The night came to a close and Jacob was not the only one to take home a prize. The raffle winners took prizes donated by local business such as Bean Bar, The Cheese Store of San Diego, Ajax Shoppe and Specs. We thank all our collaborators ( especially Carli Mitchell for pulling shots all night), and our gracious hosts from James Coffee. We opened the third season of San Diego’s Thursday Night Throwdowns with great energy and a broadened community. Next time you are in Little Italy get a drink made by the champ, Jacob White, at the new Bird Rock on the corner of Kettner & Juniper. Our next TNT will be hosted by the Bean Bar in East Village, see you then! 

Jacob White Winner of Round One of Season Three SDTNT!

Jacob White Winner of Round One of Season Three SDTNT!

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Season Two SDTNT Kick-off Hosted by Coffee & Tea Collective

Season 2 of the SDTNT kicked off Thursday, July 24, 2013. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Season 2 of the SDTNT kicked off Thursday, July 24, 2013. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

By Pablo Lara, SDCN Staff Writer

The white walls of Coffee & Tea Collective reflected a certain brightness: the kind that exudes excitement and good times. A grand total of 44 participants made this night the most successful “Thursday Night Throwdown” the San Diego Coffee Network has put together. The huge bracket created an environment of thrill for the competitors; a pivotal element for a good Throwdown.

Judges Shad Biaz and Rigo Hernandez. A young coffee lover snags one of the pours to taste. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Judges Shad Biaz and Rigo Hernandez. A young coffee lover snags one of the pours to taste. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

It was 6 pm and the crowd flowed much like the delicious cold brews served by Cafe Moto and Cafe Virtuoso. This necessary fuel, for such a hot summer evening, consisted of Moto’s “Viennese Blend” and a single origin Colombia Sofia. Cafe Virtuoso provided their Cold Brew blend, which I heard included Sumatra, Oaxaca and Congo beans. While Coffee and Tea Collective’s shining Linea waited in suspense, Riana Ritter (of Cafe Calabria) prepared to pull shots on the classic stainless steel La Marzocco.

Matt Barahura, Master of Ceremonies holds up a copy of The Espresso fresh off the presses. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Matt Barahura, Master of Ceremonies holds up a copy of The Espresso fresh off the presses. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

The buzzing crowd consisted of baristas from all over San Diego, including Lofty Coffee Co., Elixir Espresso Bar, Zumbar, Cafe Virtuoso, Cafe Calabria, Cafe Moto, and Bird Rock Coffee Roasters. Out-of-towners included baristas from Kéan, Jorge Bourbon (a Tijuana independent), and the baristas bravos from Tijuana’s Das Cortez. Spectators of honorable mention included David Kennedy of James Coffee Co., Laurie Britton of Cafe Virtuoso, Daniel Charlson of Dark Horse, and Rigo Hernandez of San Diego Home Roasters.

Standing room only. The crowd spilled over onto the side walks of El Cajon Blvd. in San Diego. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Standing room only. The crowd spilled over onto the side walks of El Cajon Blvd. in San Diego. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

The competition kicked off with some sexy Italo-Disco beats that inspired many tulips and rosettas. The pours were judged by Rigo Hernandez, Shad Baiz of Solutions Espresso Service and Andy Newbom, former owner of Barefoot Coffee. Competitors were given the freedom to free-pour the design of their choice and conquering the perfect tulip seemed to be the goal of the night.

Two pours. One Victor. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Two pours. One Victor. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Goody bags donated by local roasters were raffled out, participants walked away with coveted roasts and rad t-shirts. As the night acquired a much deserved breeze, tracks by Modern Talking relaxed the anxious competitors. The courageous 43 simmered down to 8 under the constant hum of Mazzers and steam. This elite group of qualifiers included Marco and Alex of Elixir, TJ of Higher Grounds in Idyllwild, David and Daniel of Coffee & Tea Collective, Adriana of Cafe Moto, Lindsey of Zumbar and Miguel of Daz Cortes.

Daniel Holcomb, owner of Coffee & Tea Collective, free-pours a tulip into a skull vase, which sets the crowd a-fire. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Daniel Holcomb, owner of Coffee & Tea Collective, free-pours a tulip into a skull vase, which sets the crowd a-fire. Photo by Jared Armijo-Wardle of the San Diego Coffee Network.

Daniel Holcomb of Coffee & Tea Collective poured into a skull shaped vase provided by neighboring Gym Standard, and Lindsey poured a tulip that seemed to have infinite layers. The ambiance was filled with delight as the crowd watched the pours and enjoyed delicious hand tossed marguerita pizza graciously provided by Tribute Pizza and Catering with refreshing cocktails by Cock on the Walk.  

Hand tossed, hand crafted pizzas by Tribute Pizza. Photo by Jared Armijo-Wardle.

Hand tossed, hand crafted pizzas by Tribute Pizza. Photo by Jared Armijo-Wardle.

We told you it was hand tossed. Literally. Photo by Jared Armijo-Wardle.

We told you it was hand tossed. Literally. Photo by Jared Armijo-Wardle.

By the end of the night, the anxious competitiveness had dispersed and the top 4 battled with joy. Alex was a step above TJ and Little Adriana got trumped by Big Daniel. The two finalists went on. The moment I introduced Daniel to Alex they hugged each other and quickly agreed to pour into 2.5oz demitasses. Alex was first to present his final pour: a beautiful heart. Anticipation flooded the room as Daniel gave the judges a 3 layered tulip, earning him a much deserved win.

Final pour. Daniel of Coffee & Tea Collective's pour (left) wins it for the Home Team. Photo by Jared Armijo-Wardle.

Final pour. Daniel of Coffee & Tea Collective's pour (left) wins it for the Home Team. Photo by Jared Armijo-Wardle.

As the crowd dispersed, Daniel thanked the judges with homemade preserves (lucky them!). Daniel, our humble host and winner, donated the bracket winnings to the San Diego Coffee Network, thereby facilitating the continuation of these invigorating, community-building events.

Stickers and other give-a-ways at the Latte Art Competition compliments of the  Barista Guild , La Marzocco and  Espresso Parts . Photo by Jared Armijo-Wardle.

Stickers and other give-a-ways at the Latte Art Competition compliments of the Barista Guild, La Marzocco and Espresso Parts. Photo by Jared Armijo-Wardle.

For more information on community events in San Diego, visit us at www.sdcoffeenetwork.com/events. The next Throwdown is at Lofty Coffee Co., Thursday, August 21, in Encinitas at their new roastery off North Coast Hwy 101. We look forward to seeing you there!

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